Who’s behind the red pen

Our experience

We’re editors and designers first, AI-fluent second. Our experience runs through newsroom production and editing, art direction, graphic design of all kinds and every facet of in-house and on-demand content creation. So we understand the kind of work where a typo or bad layout is a big deal.

We also know that pro work is only getting more and more expensive, and the Clankers (we’re saying that with affection) are a good solution in a pinch.

But the more you see of AI-design and writing, the more familiar it becomes. Flyers are crowded; images look plastic. There’s no discernment because there’s no human eye. That little itchy sense that “oh, this is slop” seems to still require an organic brain, as it were.

That’s where we come in.

We’re not anti-AI (not yet). We believe in using tools, not letting them run us over. So we expect that AI will just get more and more ingrained in every creative process.

But we don’t love it. We love your human brain, the person behind the piece of art or the one-sheet or the web copy. We want to help you connect and reconnect by making content look, feel and read human again, even if you created it with a “friend.”

That’s the whole idea behind Unclanker.me. So send us what you’ve got, AI-made or hand-made, and we’ll tell you exactly what to fix and why.

...and we’ll even tell you how to coach your Clanker buddy to make the changes ;-).

(Oh! And we look at human-made collateral, too. And we can even do your whole project! Submit your work or reach out here to get something started.)